Two Websites with Same Traffic Numbers: Which One Makes More Money?

Published by under Website Selling

Does Your Website Keep Your Phone Ringing Hot?

Phone Ringing Hot with New Website Leads?
Telephone by plenty.r

I was recently chatting with two service providers in the same business. We were talking about website sales copywriting when they began comparing their website statistics. As it turned out, both service providers had approximately the same traffic numbers on their website stats reports. And yet…

One was complaining they received little or NO phone calls. The other was getting TOO MANY phone calls from their website.

Two Websites with Same Traffic: Why Such a Different Result?

Let’s take a closer look at two websites.

The first website is basically a portfolio. The content on the website is me, me, me. A lot of great information about the company. Trouble is, when visitors click through to the website, they cannot find the information they’re looking for! There is no pricing information. Contact information is difficult to find. There are no informative articles or “What’s In It For Me” content. AND the website has been designed by a professional design company to imitate the “big brands”. The net effect for this website is that it is just a fancy looking brochure, with no real stickiness. In other words, visitors are more likely to leave than to email or call.

The second website, on the other hand, is clean, simple and packed with information. There are also a few tweaks that make the website efficient in bringing in phone calls and email leads. Let’s take a look at the things that make the difference:

  • Yes, there is some information about the company, but it was worded differently. For example, instead of saying “Established Since 1990″, this website states “You Can Relax and Know that Our 20 Years Experience is Working for You”. Can you see how the statement is turned from a passive and me-focused statement, to an active, benefit-laden YOU-centered promise. Fantastic!
  • The design is not over-complicated and fancy. Instead, the site’s design is easy to navigate and is focused on providing articles and information to the visitors. The information is quality information – the kind of article visitors would want to read.
  • Contact Information is easy to find. In fact, it’s located at the top of every page.
  • There are credibility elements placed purposefully on this website. These include testimonials from happy customers, a photo of the business owner, easy contact information and quality free information designed to help visitors make a purchasing decision.
  • A call to action is also visible on every page – including a “Sign Up Now” type section and a “Call Now” at the top of each page.

If you’re looking at building a new website – or overhauling your existing site, you need to find a web consultant who understands the importance of site conversion. A good web consultant will understand how to balance design, sales copywriting, CLIENT-centered marketing and Website Traffic.

If you’re wondering why your website is not converting, take a look through the above points again and see where you could improve.

Remember, a website is not profitable if it gets truck loads of traffic but does not convert. Likewise, a website is not profitable if it converts at 100%, but gets no traffic.

If you’d like me to help YOU find the right balance of traffic and conversions for YOUR website, please contact me.

Market well. Profit well.

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Is A Website Only ‘Good’ if it Makes Money?

Published by under Website Selling

Finding the Balance Between Pretty and Profitable

Finding the Balance Between “Pretty” and “Profitable”
Milk Crates Furniture B by SOCIALisBETTER

I have designer friends who would dispute the above headline furiously!

You see, most designers would choose “pretty” over “profitable” any day. They simply can’t view the world without the filter of design. In truth, I wish I were a little more that way inclined. Instead, I see what is sustainable and what is not. That’s why I advocate keeping your website focused – and not becoming distracted by fancy design and flashing banners, etc.

After all, you don’t want to walk the path of the many businesses that spend thousands and tens-of-thousands of dollars building websites that LOOK great… I mean drool-worthy and awesome… and yet, these websites generate no sales. These websites are rarely even set up to capture leads (i.e. grab visitors’ names and emails).

Spending Big on Website Design is Okay… sometimes:

I should note that there is definitely a case for amazing design. If, for example, you are an artist or a graphic designer or perhaps a “big brand” business (competing on brand), then you’ll need all the design muscle you can muster. Also, if your website is an interactive OR application-based site, then obviously your design needs to facilitate ease, speed and accuracy of use.

That said, even an artist or photographer can get away with a “clean and simple” WordPress installation (no graphic design required!). This allows visitors eyes to focus on the artwork and images on display.

So, if You’re Not Paying for Website Design, What ARE You Getting?

I have encountered a few small business owners who think that a website is just an online brochure. Nothing could be further from the truth. Actually, if that’s the state of your current website, you need to get it fixed ASAP.

I’m not sure where this information came from, but I read this quote this morning. It was posted inside a marketing forum that I belong to. Here’s what it said:

‘According to a recent study, more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines.

According to the Front Page Public Relations report, websites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites. ‘

And that’s precisely why a website is more than just “design”. If your website is nothing more than an online brochure,  then it will NOT be indexed by Search Engines like Google.

When I build your website, I make sure you get:

  • design: a simple, effective, attractive design (basic or from a template).
  • SEO: the right SEO “Search Engine Optimization” components (titles, descriptions, keywords, etc) to ensure your site gets its place in Google.
  • keywords: a researched Keyword list that is based on consumer search levels for each particular keyword.
  • copywriting: highly effective, emotionally charged content and headlines to make sure your visitors call you, buy from you, or email you (whatever you want them to do).
  • lead capture: although optional, I’ll also encourage you to have me build a lead-capture device into your website. This harvests your prospects’ names and email addresses by offering a free report or free consultation in exchange for their details. You’ll then have their contact info to follow up and make the sale.

Think of Your Website as a Lead Generation System, Not Just a Brochure

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Get A Website that Really Works

Published by under Website Selling

Ever since I built my husband’s business website, it has been the main source of new clients for his Western Autralian, Perth based service business.

My Portfolio and Examples WebsitesNot only has the website been a great success in lead generation, it has also received many complements from site visitors. Time and again, my husband is told “your website is by far the best website we found… it’s the reason we called”.

When he tells them I built his site, many people ask if I can also build a website for them. Well…

The answer has always been “no”… until now!

That’s right. I am now offering my services to build your website for YOU!

You see, before I began my work as a freelance direct response copywriter, I was employed as a computer techie (doing web design, database administration, client/server applications development and systems admin/support). Whilst I left my job out of boredom, I must confess…

My little secret:

Shhhh… don’t tell anyone… I’m a bit of a geek and I really enjoy building websites!

There’s nothing more rewarding that building a site from scratch, writing the sales content and seeing the finished product. Well, perhaps there is a better reward than that… actually watching people’s businesses explode when their websites starts bringing in leads. Certainly that’s what happened when I built my husband’s website.

His phone started ringing HOT!

That means he no longer has to make those painful cold-calls or go door knocking to drum up business. There are a few reasons why my websites work so well. Here’s 2 I really want to tell you about today:

  • You get my professional sales copywriting – included FREE with your website. Rather than a brochure-like website that achieves absolutely nothing, your website will SELL FOR YOU. Using great copywriting techniques such as powerful bullets, a bold guarantee, attention-grabbing headlines and a call to action, your site will turn the browsing site-visitor into a ready-to-buy prospect eager to give your their cash!
  • Your site will be SEO’d = Search Engine Optimized – included FREE. What does SEO do for you? Well, it means you’ll get traffic from Google and other search engines. Don’t get lost amongst thousands of other similar websites! Beat your competition by owning a website that gets listed at the top of the search results.

If you want to talk about how I can build a website-that-works for YOU, please use the “Hire Shona” contact form on this website.

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