Snowball by kamshots From the moment your reader glances upon your salesletter, you must take the lead. You must catch their attention, grab their interest… then hold them tight as you steadily guide them through your sales pitch. If you’ve ever written a salesletter, you’ll know that’s not so easy to do! When I’m writing [...]

Lakeland Outdoor Swimming Pool by havenholidays This quote from Paul McCartney says it all: “Somebody said to me, ‘But the Beatles were anti-materialistic.’ That’s a huge myth. John and I literally used to sit down and say, ‘Now, let’s write a swimming pool.’” – …” Paul McCartney Imagine being able to do that. Imagine you [...]

giving thanks by TheAlieness Using testimonials in your marketing creates “buzz” in your promotion. Unsolicited testimonials are usually the best… because they’re “off the cuff” and the language is natural and carries a tone of excitement. Very often you can quote a client’s email or phone conversation and you’ll have exactly what you need. On [...]

Here is a request I answered on a popular marketing forum. It’s from an e-book owner wanting help with his headline: I have 3 headlines: Pre-head, sub head, and acutal headline. Do these headlines look okay? Any suggestions are appreciated. Also, how does this title for a book sound: “How to protect yourself, belongings, and [...]