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	<title>Direct Response Marketing, Websites, Copywriting &#187; Copywriting Tips</title>
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	<description>Shona Lynch Copywriting and Websites - Online and Offline Direct Response Advertising, Salesletters and Web Design. Marketing Consulting and Strategy.</description>
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		<title>Momentum is key in cash generating sales copy</title>
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		<pubDate>Fri, 09 Oct 2009 04:27:39 +0000</pubDate>
		<dc:creator>Shona</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>

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		<description><![CDATA[Snowball by kamshots From the moment your reader glances upon your salesletter, you must take the lead. You must catch their attention, grab their interest&#8230; then hold them tight as you steadily guide them through your sales pitch. If you&#8217;ve ever written a salesletter, you&#8217;ll know that&#8217;s not so easy to do! When I&#8217;m writing [...]]]></description>
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		<title>The One Business Skill That Makes You Millions</title>
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		<pubDate>Fri, 09 Oct 2009 04:26:44 +0000</pubDate>
		<dc:creator>Shona</dc:creator>
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		<description><![CDATA[Lakeland Outdoor Swimming Pool by havenholidays This quote from Paul McCartney says it all: &#8220;Somebody said to me, &#8216;But the Beatles were anti-materialistic.&#8217; That&#8217;s a huge myth. John and I literally used to sit down and say, &#8216;Now, let&#8217;s write a swimming pool.&#8217;&#8221; &#8211; &#8230;&#8221; Paul McCartney Imagine being able to do that. Imagine you [...]]]></description>
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		<title>2 Great tips for adding buzz to mediocre testimonials</title>
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		<pubDate>Fri, 09 Oct 2009 04:23:43 +0000</pubDate>
		<dc:creator>Shona</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>

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		<description><![CDATA[giving thanks by TheAlieness Using testimonials in your marketing creates &#8220;buzz&#8221; in your promotion. Unsolicited testimonials are usually the best&#8230; because they&#8217;re &#8220;off the cuff&#8221; and the language is natural and carries a tone of excitement. Very often you can quote a client&#8217;s email or phone conversation and you&#8217;ll have exactly what you need. On [...]]]></description>
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