Here is a request I answered on a popular marketing forum. It’s from an e-book owner wanting help with his headline: I have 3 headlines: Pre-head, sub head, and acutal headline. Do these headlines look okay? Any suggestions are appreciated. Also, how does this title for a book sound: “How to protect yourself, belongings, and [...]

A forum friend of mine was selling “vocabulary builder” software. After taking a look at his original copy (which was under-performing), it was obvious there were a few areas that needed to be worked on. We started with the bullets… and here is the result. HERE ARE THE BULLETS BEFORE I RE-WROTE THEM: Read on [...]

I remember a critique I once did for a lady who was selling Recumbent Tricycles. She had never written copy before… and it showed. Her web copy was really bad… and didn’t have a hope of selling one trike – let alone make her a healthy income. Here’s an excerpt of the copywriting advice I [...]