Lakeland Outdoor Swimming Pool by havenholidays This quote from Paul McCartney says it all: “Somebody said to me, ‘But the Beatles were anti-materialistic.’ That’s a huge myth. John and I literally used to sit down and say, ‘Now, let’s write a swimming pool.’” – …” Paul McCartney Imagine being able to do that. Imagine you [...]

Coins by chefranden In recent posts, I’ve talked about the power of emotion in your sales copy. I can’t stress how vital it is to the success of your sales copy. At the very beginning of your sales pitch, you should flood your prospect with emotion, desire and energy to create momentum needed for them [...]

Question mark in Esbjerg by alexanderdrachmann Time and again I’m amazed at why small businesses spend over $2500 to be the “featured business” at the back of my local newspaper… right before all the classified ads. I’m tempted to call the advertising department and listen to their sales pitch. It’s obviously very convincing. Week after [...]