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	<title>Direct Response Marketing, Websites, Copywriting</title>
	<link>http://www.shonalynch.com</link>
	<description>Shona Lynch Copywriting and Websites - Online and Offline Direct Response Advertising, Salesletters and Web Design. Marketing Consulting and Strategy.</description>
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		<title>Two Websites with Same Traffic Numbers: Which One Makes More Money?</title>
		<description><![CDATA[Two service providers were chatting about their websites. One was complaining they received little or NO phone calls. The other was getting TOO MANY phone calls from their website. Yet, they have the same traffic numbers. Two Websites with Same Traffic: Why Such a Different Result? Let's take a closer look at two websites.]]></description>
		<link>http://www.shonalynch.com/two-websites-with-same-traffic-numbers-which-one-makes-more-money/</link>
			</item>
	<item>
		<title>Is A Website Only &#8216;Good&#8217; if it Makes Money?</title>
		<description><![CDATA[Small business owners beware. Don't be tempted to spend huge amounts on Website Design. Here's the truth about websites that make money and grow your business. You must have SEO, Keyword Research, Sales Copywriting and Lead Capture Devices.]]></description>
		<link>http://www.shonalynch.com/is-a-website-only-good-if-it-makes-money/</link>
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	<item>
		<title>Get A Website that Really Works</title>
		<description><![CDATA[Get a website that works. A properly built lead generation website should not cost you money. It should make you money and grow your prospect list.]]></description>
		<link>http://www.shonalynch.com/get-a-website-that-really-works/</link>
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		<title>3 Easy Ideas to Keep Your Clients Coming Back for More</title>
		<description><![CDATA[3 Easy steps you can take today to ensure your existing clients return for repeat business.]]></description>
		<link>http://www.shonalynch.com/3-easy-ideas-to-keep-your-clients-coming-back-for-more/</link>
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		<title>Momentum is key in cash generating sales copy</title>
		<description><![CDATA[Snowball by kamshots From the moment your reader glances upon your salesletter, you must take the lead. You must catch their attention, grab their interest&#8230; then hold them tight as you steadily guide them through your sales pitch. If you&#8217;ve ever written a salesletter, you&#8217;ll know that&#8217;s not so easy to do! When I&#8217;m writing [...]]]></description>
		<link>http://www.shonalynch.com/momentum-is-key-in-cash-generating-sales-copy/</link>
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		<title>The One Business Skill That Makes You Millions</title>
		<description><![CDATA[Lakeland Outdoor Swimming Pool by havenholidays This quote from Paul McCartney says it all: &#8220;Somebody said to me, &#8216;But the Beatles were anti-materialistic.&#8217; That&#8217;s a huge myth. John and I literally used to sit down and say, &#8216;Now, let&#8217;s write a swimming pool.&#8217;&#8221; &#8211; &#8230;&#8221; Paul McCartney Imagine being able to do that. Imagine you [...]]]></description>
		<link>http://www.shonalynch.com/the-one-business-skill-that-makes-you-millions/</link>
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		<title>The 5 Second *Feel Factor* Test for Your Website</title>
		<description><![CDATA[How does *SMILING PUG* make you feel? Maybe it&#8217;s because I&#8217;m a woman that I judge most webpages and salesletters by the way it makes me FEEL. Maybe; but I don&#8217;t think so. Chatting with my husband, I&#8217;m sure he judges websites in the same way. What about you? Are you like this: Within seconds [...]]]></description>
		<link>http://www.shonalynch.com/the-5-second-feel-factor-test-for-your-website/</link>
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		<title>2 Great tips for adding buzz to mediocre testimonials</title>
		<description><![CDATA[giving thanks by TheAlieness Using testimonials in your marketing creates &#8220;buzz&#8221; in your promotion. Unsolicited testimonials are usually the best&#8230; because they&#8217;re &#8220;off the cuff&#8221; and the language is natural and carries a tone of excitement. Very often you can quote a client&#8217;s email or phone conversation and you&#8217;ll have exactly what you need. On [...]]]></description>
		<link>http://www.shonalynch.com/2-great-tips-for-adding-buzz-to-mediocre-testimonials/</link>
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		<title>Let&#8217;s workshop a headline today</title>
		<description><![CDATA[Here is a request I answered on a popular marketing forum. It&#8217;s from an e-book owner wanting help with his headline: I have 3 headlines: Pre-head, sub head, and acutal headline. Do these headlines look okay? Any suggestions are appreciated. Also, how does this title for a book sound: &#8220;How to protect yourself, belongings, and [...]]]></description>
		<link>http://www.shonalynch.com/lets-workshop-a-headline-today/</link>
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		<title>Three tips for writing great bullets (how to fix poor bullet copy).</title>
		<description><![CDATA[A forum friend of mine was selling &#8220;vocabulary builder&#8221; software. After taking a look at his original copy (which was under-performing), it was obvious there were a few areas that needed to be worked on. We started with the bullets&#8230; and here is the result. HERE ARE THE BULLETS BEFORE I RE-WROTE THEM: Read on [...]]]></description>
		<link>http://www.shonalynch.com/three-tips-for-writing-great-bullets-how-to-fix-poor-bullet-copy/</link>
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