Direct Response Sales Copy

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Here’s How Direct Response Advertising Grows Your Business & Boosts Your Profits!


When it’s done right…


Everyone – no exceptions – responds to well-written, persuasive, emotionally based copy. Not everyone can write it, that’s why copywriters are often paid so much, but no one can escape its power.” – Joe Vitale, world-famous marketer.


Direct Response works in YOUR business…

  • Boost sales… as you harness the power of tested words and phrases… written and engineered to sell YOUR market on YOUR product or service.

  • Cut marketing costs by investing in proven strategies that workwinning sales letters, lead-generating websites, high-response yellow pages ads, flyers, brochures and more!
Get results in any business…
*  Professional (accountants, brokers, architects, etc.)
*  Service Providers (plumbers, electricians, etc.)
*  Retail Stores (clothing, manchester, hardware, etc.)
*  Restaurants and Food Outlets
*  Consultants (B2B and B2C)
*  Any business you can imagine…
With direct response marketing…
*  Direct Mail Sales Letters
*  USP Development
*  Marketing Strategy
*  Web Copy & Adwords Campaigns
*  Brochures, Flyers, Print Ads
*  Yellow Pages and more…


Does Direct Response Advertising Really Work?


"I have seen one advertisement sell 19 ½ times as much goods as another". – John Caples (Direct Response Copywriter)

Right now you’re probably thinking "is it really possible for Direct Response Advertising to bring real sales results?" And you’re right to ask. You wouldn’t be very astute if you just took my word for it and handed over your money… yet that’s exactly what 99% of people do when it comes to ad agencies.

You want to be fully aware of what direct response can do for your business, so let me tell you:


Here’s Why My Marketing Techniques will Bring YOU Great Results

Direct Response Advertising is Nothing Like A Typical Ad:


Ad Component The Poorly Designed, LOW Results Ad the Sales Rep Arranged for You The BIG-Results Direct Response Ad I Will Write for You
Top of the ad. Your Logo. Your Business Name in Big Bold Print. Attention grabbing headline… written with powerful words tested and proven to attract attention and make people read your ad.

“In a print ad, 75% of the buying decisions are made at the headline alone.” John Caples, Tested Advertising Methods

“On the average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money.” David Ogilvy, Confessions of an Advertising Man

“When you write headlines yourself, the one you like best will rarely be the one that out-pulls the rest.” Claude Hopkins, Scientific Advertising

Middle of the ad. Cheesy graphics. Picture of your shop, fleet or trucks. Pretty background design and decorations. Mud-map. Extremely compelling bullet points listing the benefits the customer will receive (again, written using the right direct response words and phrases). A photo of you or your staff. An offer that no-one can refuse. Testimonials from your existing customers… or some form of proof that what you say is true.
Bottom of the ad. Phone No. Street Address. A call to action. A great ad will compel your reader to call now. A response device (form, 1800 number, reference number) that allows you to measure the response of your ad.


Let’s Talk About YOUR Business

     Many times copywriting ‘tweaks’ – as small as changing one word – can make the difference between a conversion rate of 1% (which is actually quite normal) and a conversion rate of 2%. 


You heard right! You could double your revenue… practically overnight!

     Imagine uploading new web copy tonight… then checking your statistics in the morning to see twice as many sales! How would you feel? What would that mean for your business?

     Imagine you send out your new brochure or saleletter… and this time the phone rings HOT! Isn’t that exactly what you want? It’s so exciting.

     Wouldn’t it be a relief to see your business finally shift gears and kick into full speed?

     The good news is… you can harness the power to do this! You just need to get your hands on some well-crafted direct response sales copy.


…people who work in agencies, and almost all their clients… waste millions on bad advertising, when good advertising could be selling…
– David Ogilvy

     Imagine the possibilities in your own business if you get new sales copy that…

  • Adds 20%… 40%… even doubles or triples your conversion rate!
  • Cuts advertising costs.
  • Adds significant dollars to your net profit!
  • Captures your target market… holds them hostage… and closes more sales on the spot!
  • Positions you as the ultimate expert in your field… with a tightly focused, clear message.
  • Expresses your offer so powerfully that you obliterate your competition completely… suddenly you dominate your niche!

     Imagine your website sells more, surpasses your goals, fulfills your plans… and makes your vision a reality!

     These are the kinds of results you should expect from properly written, professional sales copy.

     Naturally, the opposite is also true. The wrong words… and bad copy… can decrease your response rate to devastating effect. That’s why you cannot afford to be lazy or complacent about copywriting.

If You Want To Sell More Online or Offline…
Here’s Exactly What to Do:


2 Easy Steps…

  1. Click here to fill in the friendly free quote form to get your FREE Advice and Obligation Free Quote. If you’re one of the clever business-people that can see the clear advantage professionally written sales copy will give to your business… I’d love to help, so go ahead and fill in the form to tell me more about your business.
  2. Relax with my 100% Results-Focused Guarantee!

      I know I can get great results for you… but remember, your advertising success depends on many variables besides the copy I write (we can talk about them in-depth if you like) and that’s why I can’t legally guarantee certain income or profits; but I do guarantee I will look after your needs. Here’s how:


100% Results-Focused Guarantee
If you’re not happy with your copy, I’ll revise it to your specific guidelines within 10 working days of delivery - FREE!

If you’re unhappy with the results from your copy and you let me know within 30 days of delivery, I’ll rewrite the same project – FREE!

Now that’s looking after you!

Hi Shona, You rock!!! Done in a week, love your work… Yet again thank you for your AWESOME work.. – Dario Patrono – www.guitartipsforkids.com.au

Fantastic Shona… Really… really good work. I am excited at the prospect of getting it up and running! – Pat Cranshaw – www.mortgagemax.com.au

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